"Management Secrets of the Grateful Dead"--The Atlantic

Seriously. Move over Harvard Business School and crank up "Sugar Magnolia." A compelling case made by Joshua Green in this month's Atlantic, positing that the Dead had a bead on viral marketing (he calls them "social networkers") long before Big Business even knew what it was. Seriously. The Dead as great business brains. That, of course, is why we still love them, right?