Maybe it's because it looks like a real urban eatery, with its crumpled and stained menus and cartoons of current and former presidents taped to the fridge.
Or because its staff is so nonchalant that one sign on the door said OPEN while the other said CLOSED.
Or cuz there's some really interesting art on the walls, courtesy of the cook (she's doing a series of 365 paintings, one for each day of the year).
Probably it's because the burgers are so flippin' good.
On a whim last night, we stopped by Flippin' Burgers in Newton Centre, MA, picked up a cheeseburger for the hubby and a mushroom burger for the me...and wow! Daughter #1, the chief family foodie, had found the place originally; I've passed it a zillion times; eyed it from the hair salon across the street that I've been frequenting of late.
Then the big moment, dinner last night, when we were thinking of going to Star Trek. Instead, burgers.
Others have discovered Flippin' Burgers' wonders before. See this great one from Chrissie Long, with the bona fides of the owners and staff.
Nearby folks, drive right there. Or call them. They even deliver. (Fries, which come with the burgers, are good too.)